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X BANK- 700m2 of Dutch Creative Innovation

X BANK- 700m2 of Dutch Creative Innovation

Opening in the beginning of 2016, X BANK makes its debut in a vast 700m2 hybrid store in the center of Amsterdam. X BANK will present the most comprehensive collection of predominantly Dutch fashion, art and design in the world.

Housed in the iconic Kas Bank on the Spuistraat, X BANK is a moment’s walk from the nine streets and Dam Square. X Bank is located on the ground and first floor of the highly anticipated and globally acclaimed W Amsterdam.

With the re-opening of this historic building, X BANK, like the rest of the Dutch creative industry itself, aims to erase the boundaries and limits between fashion, art and design. Its objective is to be as eclectic yet unique as the artists and designers it represents. In doing, so X BANK will host a continuously changing retrospective of collections and content. Giving locals, visitors, and the Dutch creative community a reason and new opportunity to visit the X Bank space often.

The ground floor of the building is predominantly used for exhibitions and lectures. Throughout the year X BANK will host small and large scale expositions and talks for the public. The second floor will be used primarily to showcase and for retail in fashion, art and design from established and up and coming Dutch designers. Each floor co-exists and blends naturally, bringing two floors together as one cohesive creative unit.

To contribute further to the community and abroad, X BANK presents an artist residency. The creative post, X 172, will be made available for creative talent invited by the representatives of X BANK. Under its housing program based on content, visiting creative representatives collaborate under the roof of X BANK, while also giving lectures and or workshops to the Dutch creative industry and the public.

“I’m thrilled that we have been able to expand the prestigious W Amsterdam to offer even more world-class facilities for our visitors, guests, and locals that seek a store and experience out of the ordinary,” says Bram Van Der Hoek, Chairman of the X BANK Advisory Board.

X BANK presents long-term programs, as well as single events and collections from fashion, design, and artistic talent and creativity by providing a local and international platform for the artists and designers. Its objective is to do so while providing the public with access to unique products and programming. The advisory board- Mariette Hoitink, founder and managing Director HTNK Fashion Recruitment & Consultancy, Gijs Stork- founder of Magazijn and Salon/, work alongside Engin Celikbas, partner at KesselsKramer, the General Manager of W Amsterdam Igor Buercher, and Bram Van Der Hoek, owner representative of W Amsterdam as well as Managing Director of Europe Hotels Private Collection to ensure X BANK’s vision is met and followed through.

Office Winhov serves as the building architect for X BANK. The interior of X BANK is designed by Baranowitz Kronenberg Architecture. Europe Hotels Private Collection proudly presents X BANK as the initiating platform for this venture alongside and in collaboration with W Amsterdam.

About X BANK

X BANK is the next step in viable fashion, design, art, purchase and dialogue. X BANK is an active store, exhibition hall, installation gallery, and meeting point for anything and everything in cutting edge fashion, design, and art. X BANK’s foundation is based on our customer’s demand for innovation, interest in the purest representation, and growth in the original purchase. You are invited to buy our supply, trade your imagination, encounter the spontaneous, and engage in an exceptionally specialized mix of fashion, art, and design. Spuistraat 172, Amsterdam, Netherlands

About Europe Hotels Private Collection

Europe Hotels Private Collection (EHPC) is an independent hotel management company routed and based in Amsterdam. EHPC manages a collection of individually designed hotels in Europe and creates lifestyle hotel concepts and brands. Examples of their boutique-led brands are SIR Hotels and Max Brown Hotels. It provides a wide range of added value services covering every aspect of the hotel business, all of which contribute to improving performance.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 45 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With 15 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Bogota, Changsha, Shanghai, Amsterdam, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Chengdu, Suzhou, New Delhi, Marrakech and Kuala Lumpur, while upcoming W Retreats include Goa, India. For more information, visit or To live the W Hotels lifestyle 24/7/365, visit Follow @WHotels on Twitter and Instagram. 

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