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Urban Transformation

HTNK was born from a great city, Amsterdam, and we live in the knowledge that the future of fashion relies on transforming urban environments to inspire creativity and communication. 

Our services range from concept development, strategic partnerships and curating talent to project management and assembling a team.


CASES

X BANK is a 700 m2 store at the spectacular W Hotel, in the heart of Amsterdam. Offering a comprehensive collection of Dutch fashion, art and design; HTNK developed the concept for X BANK in close collaboration with EHPC to present and sell the most relevant Dutch design of the moment.

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Working towards a cleaner, dryer and smarter industry -- ’towards a brighter blue’ - Denim City was created to be the first denim innovation campus in the world

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In 2008, the City of Amsterdam initiated a bold policy to transform the heart of the city. With red light windows strewn all over the center and questionable businesses occupying some of the best properties, a series of monumental houses were reclaimed - often with a healthy dose of coercion - and repurposed.

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Urban Transformation