>

Graphic designer

Helmond, The Netherlands

PURPOSE OF THE JOB

To develop the design of the brand. Below The Line marketing assets that are in line with the marketing strategy and seeks innovation in luxury interpretation. To push the brands products to consumers.

The company

Our client is a Dutch design and textile printing company. Influenced by Indonesian Batik, designed in the Netherlands, it’s history and design style is a multicultural mixture of beauty and industrial craftsmanship. Founded in 1846 by Dutch entrepreneurs, It is one of the world’s most dynamic fabric design companies with a reputation for surprising creativity and global exchange. Within this exchange is the story of African women — entrepreneurs and tailors who took the prints into their hearts and culture; creating meanings around the designs and beautiful garments to express their individuality

They have been designing and manufacturing distinctive fabrics loved by African women since 1846. The specially crafted fabrics – Wax Hollandais, Super-Wax – continue to be made with time-honoured methods and materials in Helmond, the Netherlands.

KEY ACCOUNTABILITIES

  • Develop assets for offline and online media based on the agreed strategic content
  • Manage calendar
  • Test boundaries of innovation Constantly seek new systems to present designs

  • Research best practice in luxury brand communication and use as a benchmark

  • Create a luxury environment for comparison

  • Share and debate ideas

  • Search unusual sources

  • Identify the requirements for different users in consumer touch points (For example, but not limited to, product driven content, traders and distributors, local retail and wholesale, social media, newsletters, point of sales materials and so forth.)

  • Communicate with African markets
  • Understand the African consumer

  • Analyse the deliverability and effectiveness of assets in the marketplace

  • Create a feedback loop

  • Always seek new opportunities for more efficient and impactful materials

  • Assess budgetary constraints

STANDARDS OF PERFORMANCE

  • Assets are of the appropriate, high quality and on brand
  • The content calendar is respected
  • Team will always be up to date on graphic trends and seek to differentiate
  • Assets will cover all market needs
  • New solutions and ideas are sought for marketing materials

Location: South of the Netherlands



Do you fit to the described profile, and are you ready for an exciting next step in your career? Please apply now with an English resume!