PURPOSE OF THE JOB

Develop luxury brand marketing materials representing a true luxury brand. Design the materials and find innovative solutions, which are benchmarked against the best, current trends.

The company

Our client is a Dutch design and textile printing company. Influenced by Indonesian Batik, designed in the Netherlands, it’s history and design style is a multicultural mixture of beauty and industrial craftsmanship. Founded in 1846 by Dutch entrepreneurs, It is one of the world’s most dynamic fabric design companies with a reputation for surprising creativity and global exchange. Within this exchange is the story of African women — entrepreneurs and tailors who took the prints into their hearts and culture; creating meanings around the designs and beautiful garments to express their individuality

They have been designing and manufacturing distinctive fabrics loved by African women since 1846. The specially crafted fabrics – Wax Hollandais, Super-Wax – continue to be made with time-honoured methods and materials in Helmond, the Netherlands.

KEY ACCOUNTABILITIES

• Design and develop assets* for offline based on strategic content

• Research best practice in luxury brand marketing materials

• Analyse offline market needs

• Identify the requirements and opportunities for different users in consumer touch points in Africa

• Analyse success of assets and review performance -

• Incorporate luxury research within the African context

• For example: give aways, packaging, banners, windows, materials for events in Africa etc.

QUALIFICATIONS & EXPERIENCE

• Bachelor degree in Design (any field)
• Experience with material research, packaging and branding
• Up to date in brands, trends and sustainability knowledge
• You are a design driven person and a material expert
• Curiosity and ability to explore and find opportunities that suit the African context
• Good team worker, autonomous and organized

Location: South of the Netherlands