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MOAM fashion amsterdam

MOAM fashion amsterdam



MOAM is a fashion exhibition where twelve young contemporary talents give a reinterpretation to twelve Dutch fashion historic highlights. All iconic names in fashion, design, photography, illustration and journalism brought together in one exhibition. The past combined with the future.

The past sixty years have been extremely successful for the Dutch fashion-scene. MOAM will show these successes, among which eccentric designer Fong Leng, top photographer Paul Huf and the Dutch magazine with international allure ‘Avenue’. Besides being exhibited, these icons serve as an inspiration for a reinterpretation to 2012 by twelve Dutch creative talents, like fashion-journalist Georgette Koning, denim-king G-Star and rising star Jan Boelo. The original piece and the young artists new translation will be exhibited next to each other and will therefor create a new and creative vision on Dutch fashion. An inspiring exhibition which combines the established order and unique young talent with great enthusiasm. An interesting ‘cross-pollination’ between all disciplines of fashion.


MOAM will show the following 24 talents:

Avenue - Frans Ankoné translated by Sonny Groo and Marco van Rijt

Constance Wibaut translated by Georgette Koning

Ellis Faas translated by Inglot Cosmetics

Frans Molenaar translated by Jan Boelo

Fong Leng translated by MaryMe-JimmyPaul

Linda Spierings translated by Marte van Haaster

Marte Röling translated by Martine Johanna

Mathilde Willink translated by Aynouk Tan

Paul Huf translated by Petrovsky & Ramone

Puck & Hans translated by Nelleke Strijkers - SPRMRKT

Viktor & Rolf translated by Winde Rienstra

..with iconic items of Mac & Maggie and G-Star


Who            MOAM

What           Dutch fashion exhibition

Where         Gallery Fontana Fortuna, Keizersgracht 105, Amsterdam

When          Private opening; Thursday June 14th 18:00 – 20:00, in the presence of all participants

                  Then; Thursdays, Fridays and Saturdays 14:00 – 18:00

                  Finnisage during Salon; Saturday June 30th 16:00 – 18:00


MOAM is an initiative and graduation project by Martijn Nekoui whom studies branding at Amsterdam Fashion Institute. Combining fashion and culture and presenting this to a broad audience is his fascination. He previously developed events for conceptstore SPRMRKT and the 12th collection by Individuals.

Mariette Hoitink was one of the advisors for this project.

More information and RSVP: Martijn Nekoui / / + 31 6 5186 3417


Posted in: Career

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