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NEW YORK (September 6, 2016) On September 9, the deputy mayor of the city of Amsterdam, Kajsa Ollongren, Mariette Hoitink and Lucel van den Hoeven, co-founders of House of Denim, Jean School and Amsterdam Denim Days, and Andrew Olah of Kingpins Show, hosted “Towards a Brighter Blue”. 

The event was part of a special trade mission in New York City, organized by the City of Amsterdam andled by Deputy Mayor Kajsa Ollongren. It’s the first time that a trade mission revolves entirely aroundarts and culture from the Amsterdam Metropolitan Area. The goal is to connect artists, culturalorganizations, and both cities.

During the event, which was held at the Consulate General of the Netherlands in New York,organizers gave an update on all denim activities in and around Amsterdam, and announce the firstdetails about Denim Days New York, the denim festival that connects denim insiders, designers andbrands to denim consumers in a multi-day format. Based on the extremely successful and influentialAmsterdam Denim Days, New York Denim Days will debut in 2017.

“Our main goals for this visit to New York were to present Amsterdam as the denim hub of Europe, tostrengthen and intensify the existing ties, promote new partnerships and encourage the exchange ofknowledge, expertise and new networks” said Mariette Hoitink.

“The denim industry is global and it is changing – hopefully for the better. Events like this help uspromote sustainability, innovation and education,” said Andrew Olah.
The Towards a Brighter Blue event will also feature interactive sessions on the Indigo Embassy, JeanSchool and Denim City.

“The energy and inspiration we all get from Amsterdam Denim Days is immense, how nice it is to haveone of the most vibrant cities in the world showcase such an event!” said Lucel van den Hoeven.

“New York Denim Days is aiming to be the center of attention for all those with an indigo heart,” vanden Hoeven added. “The program will have something for denim lovers of every kind. It will feature aselection of leading denim labels, workshops, a market and exhibitions for style-setting devotees onthe street to the greatest innovators in the industry.”

Towards a Brighter Blue: an arts and culture trade mission between Amsterdam and New York seeking to inspire key denim industry players

Towards a Brighter Blue
September 9, 2016
9AM to 11AM
666 3rd Ave, 19th Floor
New York, NY

For more information and to RSVP for the and

Posted in: Events, Denim Days, Denim

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