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Marketing Manager, Accessories

South of The Netherlands

HTNK is looking for an Accessories Marketing Manager for our world-renowned client!

Working at the company

This company is at the forefront of the leather industry, constantly pushing boundaries and driving leather innovation. They are key developers of hugely progressive leather qualities for some of the industry’s most iconic contemporary brands and designers. To work at this company is to be part of an intellectual, inspiring and international team spearheading the evolution of leather.

What the role entails

From a general marketing perspective, you will:

  • Plan and execute category campaigns that connect to the global strategy and truly drive sales goals across all channels (DTC, wholesale accounts), alongside marketing channels (CE, in-store, etc.)
  • Build account specific go to market strategies for the accessories businesses
  • Work with cross functional partners (branding, merchandising, sales, etc.) to prioritise storytelling for the category, with a focus on brand building and foundational commercial stories
  • Drive and deliver go-to-market timelines for relevant category campaigns
  • Manage the GTM process in collaboration with Sales & Branding/Design teams, and execute seasonal product campaigns across all functions

From a digital marketing perspective, you will:

  • Manage development and distribution of social media content across channels including Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
  • Think creatively to develop a robust one-to-one engagement strategy that will help build and grow the social community
  • Create and publish real-time content and engagements targeted to specific audiences
  • Curate/repurpose content from collaborators, media, fans, etc.
  • Surface and analyse metrics around brand, and industry content to deliver insights around content and community performance
  • Leverage social media technology tools to publish content, monitor conversations, listen to topics and analyse this performance
  • Stay current with digital and subject matter trends to make recommendations that are relevant to the social/digital presence
  • Build and own best practices, processes, and guidelines that improve content, engagement and drive operational efficiencies
  • Manage the weekly social calendar, aligning with the overall social media strategy
  • Build and own social content database working closely with cross functional teams to ensure content is delivered in a timely manner
  • Stay up to date on emerging trends, topics, conversations and the pulse of the community
  • Create and develop ecommerce strategies, to fulfil market needs, ensuring global consistency and local relevancy
  • Manage and execute ecommerce strategies, tactics, campaigns, tools and initiatives across all devices to grow revenue / gross margin / operating income, enhance consumer experience, drive traffic and increase conversion
  • Lead optimisation strategies across Merchandising, Operations and Digital Marketing by analysing KPIs, monitoring new technologies and driving change when appropriate

Who they’re looking for

The team are looking for an Accessories Marketing Manager who is:

  • resourceful, innovative and flexible, with the ability to set and define tasks
  • insightful and can tell them where they need to go and how to get there
  • advanced in their knowledge and understanding of social media platforms and their importance & impact in culture and the lives of people today
  • confident when communicating with outstanding presentation skills
  • detail oriented and organised
  • capable of changing and adapting to accommodate internal and external circumstances
  • highly motivated and collaborative with a willingness to learn
  • strong with inter-personal relationship skills
  • strategic, analytical and structured in their thinking ability
  • great at creating and developing ecommerce strategies, to fulfil market needs, ensuring global consistency and local relevancy

Excited to become part of this innovative team? Let us know more about why you'd be the perfect fit by clicking "Apply" below

apply now

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