Red Light Fashion
High-level fashion design in the Red Light district of Amsterdam: the combination was a magnet for the international press. From Australia to United States and Japan, articles appeared all over the world about this intriguing mix in the historic area of Amsterdam. Dutch couture could be admired next door to the well-known girls of pleasure. The Red Light Fashion Amsterdam projects took the HTNK project called Turning Talent Into Business one step further.
When the City of Amsterdam decided to allocate a part of the recently acquired houses in the Red Light district for a period of one year, HTNK came up with a creative solution. We selected the most talented Dutch designers of the moment – of whom most were enrolled in the Turning Talent Into Business program -- and offered them a place to grow, both literally and figuratively.
Red Light Fashion Amsterdam showed the diversity and strength of the Dutch fashion identity. Participants included the multidisciplinary Bas Kosters and Corne Gabriels, Glue Jeans, shoe designer Roswitha van Rijn, Ignoor, Jeroen van Tuyl, LEW, EnD, Sjaak Hullekes and Sebastiaan Kramer, Mada van Gaans, Conny Groenewegen, the glamorous couture designers Jan Taminiau and Edwin Oudshoorn, conceptual duo and Beyond, high-end fashion photographers Petrovsky & Ramone, the CODE gallery store. In short: the offerings of Red Light Fashion Amsterdam were eclectic and very Dutch. By working, living and exhibiting together and inspiring each other, Amsterdam fashion appeared on the international fashion map. With the HTNK office right around the corner.