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Aaiko asked HTNK to come up with a plan to take on- and offline brand presence to the next level. First focus was determined on a hardcopy magazine, a new website and a social media approach.

HTNK recruited an advertising agency with matching specialties and an understanding of Aaiko's DNA. The agency took on the execution of the whole process while HTNK functioned as a sparring partner for Aaiko on all phases of the project.

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