X BANK; A NEW SHOPPING EXPERIENCE
Saturday 27 February 2016 X BANK opened its doors, the new shopping experience is situated in the monumental building of the former Kas Bank at Spuistraat in Amsterdam. X BANK is housed in the prestigious W Amsterdam Hotel and is a 700m2 experience in which fashion, art and design come together. The inspiring spaces offer a stage to influential, promising and established labels, designers and artists, predominantly from Dutch origin. Prior to the opening, X BANK hosted a preview for international and national press with the designers & artists.
“We have been overwhelmed by the response we got for X BANK at W Amsterdam. Yes, it’s new, innovative and it does not exist anywhere else. It’s a curated affair, presenting a tantalizing and eclectic selection of goods, ranging from exclusive pieces and accessories, to quirky homeware and one-off furniture trophies and will intentionally be rotated every six to eight weeks to provide an immersive experience,” said Bram Van Der Hoek, Chairman for X BANK and Managing Director, Europe Hotels Private Collection. Liran Wizman, owner of W Amsterdam as well as of Europe Hotels Private Collection, added; “With its contemporary design and innovative flair, there is no doubt that W Amsterdam continues to set the city alight and becomes a one of a kind resort in the city for international guests and locals to connect and exchange.” There is more to come soon; The ‘Bank’ building of the hotel will house an additional 66 contemporary guestrooms and suites – many overlooking the famous UNESCO-listed Singel canal – as well as FIT® state-of-the-art fitness centre and a spa located amid the original bank vaults.
On the first floor the consumer enters a universe of mostly Dutch design. X BANK gives stage to 180 labels and showcases a mix of varying styles and extraordinary products in different price ranges varying from €3,95 to €80.000. X BANK responds to the need for innovation, interest for pure offer and adds a new value to shopping.
X BANK ART
The ground floor of X BANK will mainly be used as art & design space. Throughout the year, X BANK will host both small and large scale exhibitions, lectures and social events open for public. POTLUCK 1 is the first group exposition and showcases artworks of six contemporary artists. POTLUCK is a direct translation of an American dinner in which everybody brings something to the table, the best material of numerous artists gathered at one place.
The 52 windows of the first floor projects changing art videos. Visual artist Patty Struik premiers with a colourful selection of her archives and give a striking street image.
X BANK – THE BOARD
The advisory board- X BANK’s Fashion Curator Mariette Hoitink, founder and managing Director HTNK, X BANK’s Art Curator Gijs Stork- founder of Magazijn and Salon/, work alongside Engin Celikbas, partner at KesselsKramer, the General Manager of W Amsterdam Igor Buercher, and Bram Van Der Hoek, owner representative of W Amsterdam as well as Managing Director of Europe Hotels | Private Collection and Chairman of X BANK to ensure X BANK’s vision is met and followed through.
X BANK ARCHITECTS
Architect agency Office Winhov signed up for the design of the building of X BANK. The interior of X BANK is designed by Baranowitz Kronenberg Architecture. Europe Hotels Private Collection presents with pride X BANK as platform that in collaborating with W Amsterdam carries this initiative.
Sunday – Tuesday
10 AM - 8 PM
Wednesday – Saturday
10 AM - 10 PM