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2015: THE YEAR THAT THINGS CAME TOGETHER

2015 is coming to an end. It was a year of change. We suppose you are, just like us, making 
plans for 2016. At HTNK we pride ourselves to be the only extensively internationally 
operating fashion recruitment & consultancy agency in the Netherlands. Based in Amsterdam, 
our network truly is global. Our recruitment consultants operate as strategic matchmakers 
with an entrepreneurial mindset who make things happen. But HTNK is much more than ‘just 
a recruitment agency’. From nurturing recently graduated top talent, to building professional 
teams in order to get clients up and running with unprecedented short lead times, and to 
boosting new business development. Our recruitment services are confidential by nature. 
Below you will find some of the activities we initiated lately and which we love to share 
with you.



 CONSULTANCY & MATCH MAKING Wonder fiber Dyneema®: building a super team


DSM Dyneema is the inventor and producer of the world’s strongest fiber Dyneema®.
Dyneema® wanted to enter the premium apparel segment. Positioning, branding and lead
generation was what it was all about. HTNK delivered consultancy and match making.
Communications agency Super Stories created a strategy which resulted in The Dyneema®
Project, a program for and with premium brands.

The first results are very promising. For those who have not seen the spectacular video,
click here.

For those who want to stay in the loop: follow

www.facebook/thedyneemaproject, or go to www.thedyneemaproject.com 


PROJECTS / EVENTS 

Amsterdam Denim Days

After a convincing first edition of Amsterdam Denim Days in 2014, this unique 4-day denim
event returned to Amsterdam in April this year. Amsterdam Denim Days is a co-creation
between HTNK, Modefabriek, Kingpins Show and House of Denim. We are truly proud to
see that something which was nurtured by a few stubborn believers, is here to stay.
Amsterdam Denim Days is a b2b platform as well as a consumer festival and, in this sense,
truly unique. The upcoming edition (11-17 April 2016) will become bigger and better again
with brands and mills from all over the world, seminars and workshops and off course our
own curated HTNK store.

Want to be informed on the 2016 edition or want to participate?

Please like the Facebook page or e-mail to rubia@htnk.nl

www.amsterdamdenimdays.com

 

SHARING OF KNOWLEDGE + EDUCATION 

Opening Denim City

After more than 6 years of work, Denim City was opened on April 16th by the Mayor of
Amsterdam with over 500 industry professionals from all over the world attending. Denim
City is the world’s first denim innovation campus. It consists of a workshop, a denim
archive with unique pieces, meeting rooms, an education facility and the Blue Lab. Blue
Lab is a high tech sustainable laundry innovation center which is used by brands as well
as by students. Denim City also is the home of Jean School’s new International Course
and House of Denim’s new Head Quarters. 


Based in former tram works ‘De Hallen’, currently one of the hottest spots in Amsterdam,
Denim City offers office, showroom, training and event facilities. 
Contact rubia@htnk.nl for more information. 

www.denimcity.org
www.bluelabamsterdam.com 

For some of the press coverage: 
Denim City
Forbes on Leadership 
CODE magazine

 



PROJECTS / NURTURING TOP TALENT, PT. 1 
MOAM

Young gun Martijn Nekoui runs MOAM: Single handedly he created some of the most talked
about fashion initiatives in the Netherlands. Though, not completely single handedly.
HTNK was arguably the initial believer in MOAM. We took up on coaching Martijn behind the
scenes and offered MOAM their first complimentary office space. 

In 2015 Martijn presented a MOAM collective collection at the Rijksmuseum, and on December
8th he launched a second collaboration with HEMA. At HTNK we love top talent and we like to
put our money where our mouth is. 
www.moamcollective.com


BUSINESS TO BUSINESS 
Kingpins Amsterdam - with some help by HTNK

In 2014, Denim Trade Show Kingpins came -in close collaboration with House of Denim and
HTNK- to Amsterdam. HTNK is one of the platform partners for Kingpins, which means that
connections between new brands & retailers and Kingpins are facilitated through HTNK.

Kingpins Amsterdam has developed rapidly into the best attended Kingpins edition in terms
of visiting professionals. The next edition takes place on April 13-14th 2016 during Amsterdam
Denim Days.Are you a denim professional and want to visit? 

Please email to rubia@htnk.nl

www.kingpinsshow.com


PROJECTS / NURTURING TOP TALENT, PT. 2 
Lichting 2015

The 9th edition of Lichting, presented by Mariette Hoitink and supported by V&D, took place on
July 10th at Fashion Week Amsterdam. Our very own Dutch fashion debutant ball, founded by
HTNK and Fashion Week Nederland, is always one of THE highlights of Amsterdam Fashion Week.

The International panel was unanimous about the winner Nikki Duijst and she was awarded with
€ 10,000 to take her career to the next level. We look forward to the 10th edition of Lichting
in 2016. www.lichting.nl

 

PROJECTS / NURTURING TOP TALENT, PT.3 
Global Denim Awards

Global Denim Awards, a concept developed by HTNK, is a first-of-its-kind runway show and
competition. It was founded by HTNK, House of Denim and Kingpins Show. During the second
edition of Global Denim Awards – an event made possible by e3 – a jury of international denim
experts selected Sartoria Diletto and Italian mill Candiani Denim as the winning collaboration
for this year’s Best Collection. The designer was granted a prize of €10,000.


Over 750 denim professionals from around the globe were present at the show, where eight
pair-ups of emerging designers and premier denim mills presented capsule collections at the
Zuiveringshal of the Westergasfabriek in Amsterdam. Denim mill Berto Industria Tessile (Italy)
won the honorary Best Fabric award, as a recognition for its innovative denim fabrics. Global
Denim Awards is a collaboration between talent and industry resulting in a directional platform
for the future of denim design, innovation, sustainability and craftsmanship. 
www.globaldenimawards.com

 

UNIVERSITY MEETS INDUSTRY 
Denim on stage at Denim City

On October 30th, the first of its kind conference ‘University meets Industry’ was hosted by
House of Denim, HTNK and Erasmus University. We invited our network, resulting in a sold out
event with the best of the business attending. We also took care of the roster for speakers
from the industry.

Amongst them: the godfather of jeans; Adriano Goldschmied, the Kingpins founder;
Andrew Olah, CMO at G-Star RAW; Thecla Schaeffer, Mr Hisao Manabe of Japan Blue,
Simon Guiliani of Candiani and trend forecaster and writer of the best selling book on denim
style Denim Dudes; Amy Leverton.
http://bit.ly/1MARgrE


RECRUITMENT 
Presenting HTNK in Japan

We pride ourselves on our global scope. But it’s not everyday that we are presenting in
Japan. HTNK’s senior recruitment consultant Susanne Vegter was invited by the
Department of Fashion Master Studies of the University of Kyoto to share our perspective
on the role of intermediaries in the fashion industry with HTNK being an example.


TEAM HTNK 
New faces

Last but not least, we welcome two team members to the HTNK family. Rose Cameron
(rose@htnk.nl) has a legal background and worked in recruitment as e-recruiter.
She teams up with Aletta Kater (aletta@htnk.nl), former recruitment manager at G-Star
RAW and Talent Acquisition and merchandise manager at Nike who now operates
within HTNK as our Senior Recruitment Consultant for Buying | Product | Digital |
Marketing | Sales | Executive level

   
Posted in: Career, Events, Talent, Designers

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